Improve Search Engine Ranking

Wednesday, October 20, 2004

How Text Link Ads Can Raise Your Search Engine Rankings

A static link to your website from another website is taken to be a ‘vote’ of popularity towards your site. This is normally called Link Popularity. Put simply, link popularity is a benchmark for testing the quality/quantity of pages that are linking BACK to your page. Link popularity is a very significant factor, if one wishes to achieve top results in Search Engines.

By purchasing a text link ads on a relevant web page you get the best of both worlds! Not only do you receive the desired targeted traffic, but additionally search engines acknowledge the increase in your link popularity due to your site being linked to yet another page. If this new page in turn enjoys “high link popularity”, your site will benefit enormously.

To get an idea of our own current popularity, check out our two listings in the Arabic category of the Google directory: Language Schools, and Online Courses. As you can see, our web-site dominates the industry and is listed at the very top of both categories.

Every text link ad we place on our site is "search engine friendly." This means the ads are set up as static direct links to your website. Many advertisers well-versed in this type of advertising use their top keywords in the anchor text which refers back to their site.